target audience

My target audience for this brief is going to be young adults aged between 20 and 25 yrs of age. I want to create two designs which communicate with the various sub-cultures we have in our society today. From punks to skaters, to hipsters and bikers. For this project i have been heavily influenced by the tattoo industry and more specifically traditional tattoo designs. I want to mix this style with sophisticated horror and mystic styled designs to produce eye catching, interesting and current labels which stand out on the shelf.





Comments

Post a Comment

Popular posts from this blog

History of Labels

Image
Paper labels have been used to identify products since the early 1880's. introduced to America by European artists, this profession became known as lithography, the first commercial art. the goal was simple - 'catch the consumers eyes/attention'. in the early 1930's, entrepreneur Robert Avery (mentioned in previous post) invented the worlds first adhesive label. this label came with a paper surface with a coat of adhesive and then a liner which had a special silicone coating was stuck onto the adhesive. in the early 80's the inkjet printer was invented - thus changing the future of labelling. as the inkjet printer began to commercialise people started to print their own labels as it was cheaper. people were using Microsoft Windows as it included a label template in their programme. this meant millions of people were able to create their own labels for a fraction of the cost. not long after the fist laser printer was invented by Gary Starkweather. the laser...
Read more

design of my mount boards

Image
Below are the dimensions for the mount boards we will be using and the plinth which is an optional addition. each person will have two of the mount boards but the measurements below are just for one.  Below is my proposed design for my area in the show. i will have various elements which promote myself as a designer and photographer and then various pieces of work from trough the year which i feel represent my style and show what i am capable of doing. i want my area to almost feel like the inside of a shop or company stand. everything will tie together and hopefully nothing will seem out of place. 
Read more