D&AD awards brief

 

Initial thoughts on the brief: 

I chose this brief as it was one that i could really put a personal stamp on. I felt that the other briefs were restricting and i wanted to do something which i was passionate about and this brief allows that as i can choose a cause close to me. 

Causes that spring to mind:  

1. Animal Cruelty/Abuse  
2. Poaching
3. Global Warming
4. Stereotyping 
5. Tattoos in the workplace 

I have chosen animal cruelty. I feel that animal cruelty/abuse is such an important topic but i need to be careful not to replicate any previous designs as it is a topic which gets done so often but it is a topic I'm so passionate about that i cannot not do it.