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target audience

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My target audience for this brief is going to be young adults aged between 20 and 25 yrs of age. I want to create two designs which communicate with the various sub-cultures we have in our society today. From punks to skaters, to hipsters and bikers. For this project i have been heavily influenced by the tattoo industry and more specifically traditional tattoo designs. I want to mix this style with sophisticated horror and mystic styled designs to produce eye catching, interesting and current labels which stand out on the shelf.
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Current trends in wine and spirits labels

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Textured stocks: Textured materials like dappled, micro-textured, linen and vellum are becoming more and more popular in the wine and spirits industry. These materials handle embossing and foils very well, creating an unforgettable canvas for design. Intricate Die Cuts: Gone are the days of conventional square, rectangle or circular labels. Materials nowadays allow for intricate die cuts and unique label shapes. This ability which materials have allows designers creative license to push the boundaries in label design.  Multiple Labels:  Designers are re-imagining label sizes and again materials this day in age allow for the perfect canvas for such creativity. From adjacent oversized and undersized labels to neck and cap labels to back labels design to be seen trough glass. Multiple labels offer a sophisticated look that provides shelf appeal.  ^ averydennison.com/newsroom As millennial wine drink...
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these are some images from my photoshoot this afternoon at the RSPCA dog kennels. As i have a lot of good quality photos of the dogs but not of the cats as i had to use my phone, i will be changing the posters and ads about fighting/stoping canine/dog neglect instead of animal neglect. i feel this will give my posters a better context as the only photos i have to use which are of the right quality are of dogs, if i were to promote stoping animal neglect in general i feel people would question why the posters only show dogs.  this is not a hinderance as dog neglect is actually a subject big to me and something i am personally involved in helping. i feel dogs are massively miss understood and certain types of breeds get wrongly accused and labelled. i am happy with the decision and root i am going down with advertising to stop dog neglect. 
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