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History of Labels

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Paper labels have been used to identify products since the early 1880's. introduced to America by European artists, this profession became known as lithography, the first commercial art. the goal was simple - 'catch the consumers eyes/attention'. in the early 1930's, entrepreneur Robert Avery (mentioned in previous post) invented the worlds first adhesive label. this label came with a paper surface with a coat of adhesive and then a liner which had a special silicone coating was stuck onto the adhesive. in the early 80's the inkjet printer was invented - thus changing the future of labelling. as the inkjet printer began to commercialise people started to print their own labels as it was cheaper. people were using Microsoft Windows as it included a label template in their programme. this meant millions of people were able to create their own labels for a fraction of the cost. not long after the fist laser printer was invented by Gary Starkweather. the laser...
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target audience

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My target audience for this brief is going to be young adults aged between 20 and 25 yrs of age. I want to create two designs which communicate with the various sub-cultures we have in our society today. From punks to skaters, to hipsters and bikers. For this project i have been heavily influenced by the tattoo industry and more specifically traditional tattoo designs. I want to mix this style with sophisticated horror and mystic styled designs to produce eye catching, interesting and current labels which stand out on the shelf.
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exhibition

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We are now starting to look at the exhibition and how it will be branded and also how each room will be laid out. i have been assigned the role of creating the invitations. i wanted this job as i felt it was an important role as the invitations are the first things the visitors will see so they need to designed well and also convey the professionalism of the exhibition. We met at the exhibition space today to run through the layout of the room. we wanted to save to flow and give each persons space some freedom but we didn't want the room to be disorganised or messy. below is a rough sketch of the room layout. There will be five people on each side, two at the far end and then a further nine in the middle and one the closest end.
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